Adrian Price


Profession: Marketing
Experience: 34 years
Specialization: Global Marketing

    About Me

    Big Nino, is an American record promoter. Adrian has been cultivating relationships throughout the entertainment industry since the 80s, from program directors to promoters, DJs, tastemakers, artists, producers, managers, and executives around the nation. [1] He is the Co-Founder of the Award Winning ECMD Music and Entertainment Experience.


    Adrian has helped break several independent records over the years and turned them into huge hits like “Peanut Butter Jelly Time,” and the Gold and Platinum Hits “My Neck My Back” (Khia), and “Cashin Out” (Cash Out) respectively along with decades of major releases. 

    Adrian has promoted projects in EDM, Pop, Jazz, Reggae, R&B, Rap, and Gospel Music like the late great Reverend C. L. Franklin #1 on the Billboard Charts, to Gospel legend Lashun Pace #2 on the Billboard Charts. Dozens of top charting artist and hits like T.I., DJ Khaled, 2 Live Crew, Ultimate, Flo Rida, Snoop Dogg, Tupac, Dr. Dre, The Dogg Pound, The Lady of Rage, Nate Dogg, Dazz Dillinger, Kurrupt, Ice Cube, Track Masters, Warren G, The Ghetto Boys, Khia, Raylo and Dem Damn Dogs, Commissioner Gordon Williams, Leela James, Ty Dollar $, Rick Ross, Lil’ Wayne, Nas, Nikki Minaj, DMX, Rihanna, Alicia Keys, Busta Rhymes, Scarface, Faith Evans, Petey Pablo, Notorious B.I.G., and Janet Jackson and many more resulting in Billboard Top Ten, and #1 Hits, top 10 and #1 DRT certified awards along with several Gold, Platinum, and Multi-Platinum Certified Awards. 

    Adrian also has a spot on the board of the Hip Hop Hall of Fame. Adrian is one of the executive producers of the upcoming Hip Hop Hall of Fame Awards Show coming Spring of 2022 at the Apollo Theater in Harlem NY.

    Adrian has been long time manager of Super Producer/Rapper COLD187UM aka Big Hutch of the Legendary Ruthless Records chart-topping rap group Above The Law and Dr. Dre protege. COLD187UM has been credited as the creator of the popular sound known as G Funk. The sound was commercialized by Dr. Dre with the release of the Multi-Platinum album “The Chronic” featuring Snoop Dogg, Warren G and Nate Dogg, The Dogg Pound, and Rage. COLD187UM and Dr. Dre would reunite again on the Certified Gold Album Compton with the hit “Loose Cannons’ ‘ with Xzibit. The album also featured Kendrick Lamar, Anderson Paak, Eminem, and Snoop Dogg and Straight Outta Compton. The following year came the Black Godfather album featuring critically acclaimed performances by Cee Lo Green, Big Gip, Tha Dogg Pound, Ice Cube, Too Short, E40, Xzbit, DOC, Ice T, Kokane, Rass Kass, AMG, Yo Yo, Suga Free, Jayo Felony. In 2020 COLD187UM released “Mansa Musa Life Of A King ” and in 2021 “Above The Law Presents: Mansa Musa The Return Of Gangsta Rap.”

    Adrian is an executive and producer at PryMax Media and Price Global Music Group, two new content aggregation ventures designed to bring quality entertainment. Authentic content that represents the culture in a well balanced and respectful way. The music culture as a whole, the urban culture in particular. PryMax Productions which is headed by Adrian Price and Tyrone Holmes produced two versions of the Legendary Smooth B’s solo debut “Before” remix Featuring The Outlawz (Latin) and “Before” remix Featuring COLD187UM Peaking at #3 on the DRT Charts.


    Adrian has been in the Recording Studio Business since 1990. His first studio was put together by Pops Staples of the Legendary Staples Singers.

    Adrian was mentored by Willie Triplette, Jr. of Multi-Platinum selling R&B Band Ready For The World.

    Adrian was also the owner of 2 retail record stores during the physical product era.

    Adrian co-founded the award-winning ECMD Music and Entertainment Experience, one of the longest running music industry conference calls which can now be seen on a zoom format. Featuring Artist and Celebrity Interviews, DJs, Music Executives, Education, Networking, and Artist Support Services Tyrese, Maloto, G Unit, 2 Live Crew, Silk, Goodie Mob, Wu-Tang Clan, DJ BattleCat, Jaz-O, Oran “Juice” Jones, Father Mc, Dre’s of Black Sheep, Diggy Simmons, Kenny Latimore, Freddy Jackson, Avant, Adina Howard, Lalah Hathaway, Tweet, Lil’ G, Melody Thorton, Mindless Behavior, Kokane, Lyrica Anderson, Waka Flocka. 

    ECMD also has these spin-off shows:

    Queen Karen on Sundays @ 6:30 PM Est.

    Mix-A-Holics Mondays @ 9 PM Est.



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